By Rachel Galvin
Known as being a jeweler that caters to the stars, the Bvlgari brand signifies sophistication and glamour. They have taken that sense of style into their hotels and resorts. They already have locations in several hotspots, including Milan, London, Dubai, Bali and Shanghai. Now, they are expanding their reach into other places, including Miami Beach. They plan on opening there in 2024. It will be the 11th property in the collection. The hotel & resort will be located at 100 21st Street and will be their first spot in the U.S.
The Italian architectural firm Antonio Citterio Patricia Viel will do the restoration of the 1950s Modernist locale. It will include 100 rooms, most of them suites. It will also have an outdoor pool, spa, fitness facilities, as well as a restaurant and bar from Chef Niko Romito.
Of the new opening, Bvlgari CEO Jean-Christophe Babin has this to say “We are particularly proud to have secured such an extraordinary location for the new Bvlgari Hotel in Miami. This will be our first property in the United States which is a key market for our Brand and we are delighted to add the vibrant and glamorous Miami Beach to our Collection. We are convinced that the Bvlgari Hotel Miami, to be opened in 2024, will represent an irresistible Roman Jeweler Hospitality, a unique ultra luxury experience in the American upscale hotel market.”
Bvlgari has a long history, beginning near the end of the 19th century when Greek silversmith Sotirio Bulgari opened his first workshop in Rome. Opting for something unique, he was inspired by the beauty around him and chose bold designs and unusual color combinations, employing exquisite craftsmanship in his creations.
His handiwork drew the eye of the elite through the years. Stars like Elizabeth Taylor, Sophia Loren and Audrey Hepburn were among the brand’s sycophants on-screen and off. Today, socialites and fashionistas flock to the brand when seeking a sense of elegance and quality.
To find out more about the Bvlgari brand and their hotels, visit https://www.bulgarihotels.com.