By Rachel Galvin
Photos by Lauren Gnazzo
Fresh, simple, sustainable and locally-sourced– Pura Vida and its healthy eats offer something perfect for the new year and those seeking a fresh start. Their new West Palm Beach location is their 6th location. They already are open in the Miami Design District, Edgewater, South Beach, Coral Gables at the University of Miami and in West Avenue in Miami Beach, with plans for expansion elsewhere in places like Aventura, Bay Harbour and Las Olas.
So what is Pura Vida? Here, you can expect an array of all day breakfast items of the healthy variety, as well as superfood smoothies, fresh juices, flavorful salads, wraps and bowls. If you are vegan or eat gluten-free, they have items for you as well and they use all local and organic ingredients whenever available. And the atmosphere is centered around wellness.
The brand was created by Chief Executive Officer Omer Horev in 2012. His wife Jennifer is the chief brand officer.
“We are so excited about the debut of our West Palm Beach location, especially in such a walkable area like Rosemary Square,” states Omer. “This marks Pura Vida’s first cafe outside of Miami and a huge milestone for the Pura Vida brand. We have always had big plans in the works for expansion, and it’s great to see those come to fruition, while continuing to positively impact the local economy.”
Jennifer adds, “At Pura Vida, we pride ourselves on providing a welcoming space, where visitors can enjoy healthy and nourishing dishes, sourced from the highest quality ingredients. This year, our brand has shown how strong and resilient we are, and we can’t wait to welcome residents and visitors of West Palm Beach, and the surrounding area into our space to experience what we have to offer.”
Want a taste of the pure life? Check out Pura Vida!
Pura Vida West Palm Beach is located at 460 S Rosemary Ave., Suite 186, in West Palm Beach, FL. Hours: 8 a.m. to 4 p.m. daily. Delivery/ pick-up available through the Pura Vida Miami app.
For more information, visit www.PuraVidaMiami.com.